Lamborghini is sold out - thanks to products that precisely meet customer needs

What can hotel managers learn from Lamborghini?

Take advantage of our 25 years of experience in the automotive industry with CIMS® 7.0 and achieve higher customer ratings and increased sales

What are the priorities when budgets are limited?

Many systems only evaluate guest experiences from Booking.com, Google, Tripadvisor, etc. superficially. And these systems do not answer the most important management question: Which measures have the greatest effect? What are the priorities when budgets are limited?

With CIMS® 7.0, you not only find out exactly what your guests want. You also see how important these wishes are in comparison and can thus decide on targeted improvement measures. Separated by guest type or room category and much more.

With the same precision, you can find out how guests rate your competitors’ guests.

Targeted investments

More than sentiment scores on broad scales such as “rooms” or “service”: with CIMS, you know in detail where your budget has the greatest impact on guest reviews.

Intelligent analysis

Our AI assistant answers your questions, summarizes reviews, evaluates details, and compiles evaluations according to your specifications.

Everything at a glance

The CIMS Dashboard allows you to immediately see how your measures have worked and what still needs to be done. You work in a team, no matter where, without installation.

our innovation

Satisfaction Relevance Matrix

Our Satisfaction Relevance Matrix provides precise insights into which hotel areas are crucial for your guests and how well they are perceived. By focusing on the relevance of a category, you can invest specifically in those aspects that offer the greatest added value for the guest experience. This makes it clear where your strengths lie and where optimizations have the greatest potential. Use this data to create an exceptional experience and clearly differentiate yourself from the competition.

Unique methodology

Why CIMS?

Traditional CRM or BI tools display sentiment scores on flat scales, average values, or keywords—but they remain superficial. CIMS® goes deeper: each customer experience is broken down into precise individual statements, revealing which factors have the greatest impact on guest satisfaction.
AI tonality analysis

Each statement in a review is extracted and evaluated according to its tone (known as ratings). This is the only way to draw precise conclusions and express them clearly in the analysis.

Tagging

Individual tags are attached to all reviews (e.g., purpose of trip, country of origin, room category, length of stay, etc.) in order to gain an overview of the preferences of different types of guests.

From data to clear decisions

With CIMS, every guest review is thoroughly analyzed: our AI automatically identifies the most important statements and filters relevant information—accurately and efficiently. This eliminates the need to manually search through feedback, giving you immediate, actionable insights into your guests’ actual wishes and expectations.

This allows you to compare your hotel with the competition in seconds and discover exactly where your strengths lie – and where there is still potential for improvement. With clear diagrams and precise analyses, CIMS makes it easy to make data-driven decisions and take your hotel management to the next level.

Analysis Area

The analysis section offers unlimited possibilities for combining analysis charts into clear dashboards, saving them, and sharing them with colleagues. This makes every aspect of guest opinion visible, measurable, and controllable.
A glance is enough to see where investments are most worthwhile—and where immediate action is needed.

Individual rating categories for your hotel—down to the smallest detail

CIMS differentiates down to the smallest rating category. This allows you to see whether, for example, the room amenities or location are criticized.

Questions? Feel free to ask!

Request your demo today or ask us specific questions about our system. You will receive a response as soon as possible.

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